Case Studies

	EDF	Increasing awareness of EDF as an official Olympic/Paralympic sponsor
	Suzuki	Driving sales of three Suzuki cars - Alto, Splash and Swift
	Magners Specials	The launch of a new range of Magners flavour variants to the on and off trade markets
	Canada West	Promoting Canada's West as the quintessential Canadian holiday destination
	Sally Hansen	The power of advertorials
	Harveys	Time limited offers
	Top Discount Grocery Retailer	Christmas food and drink
	Top 4 Supermarket	Raising the profile of the supermarket's own Premium Range
	Top 4 Supermarket - Non Grocery	Taking advantage of the Boxing Day sales
	Argos	Sunday Ad Effectiveness
	Whiskas	Encouraging cat owners to get involved with the brand
	California Tourism	Targeting "Silver Voyagers"
	Virgin Money	Giving your money more muscle
	Virgin Cruises	Cruising is for everyone
	Mitsubishi	Magic family moments
	British Gas	Going green
	Philadelphia	Heavenly inspiration with Aldo Zilli
	Hugo Boss	Capitalising on cricket
	Unique Vacations	Targeting the brands
	Jacob's Creek	Katie & Co online drama
	Microsoft Office 2007	Office 2007 for children
	Sainsbury's	Widening the target
	Bonne Maman	Ad funded content
	HP	Summer is in the air
	WRAP	Highlighting Recycle Week
	Toyota	Showcasing the Auris model

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