GB Representative Panel: How/Who/What?
What is the GB Representative Panel?
The GB Representative panel was launched in June 2009 to enable Associated Newspapers to gain insights into attitudes and behaviours in the UK for strategic and advertising use. Having a UK representative panel enables us to understand non-readers in depth and allows us to benchmark our readers. This is a media first.
Brief Overview of Panel
- Total Number of Panellists: 10,000 Panellists
- GB Representative
- Data weighted based on NRS
- Methodology: online/ secure web-based portal
- Response rate: 20%
- Questionnaire length: 20-25mins
- Research Agency: Kantar Media (BMRB)
