Live cover wrap for Avatar DVD launch
A stylish cover wrap on Live magazine achieved creative standout and generated much interest for the launch of Avatar on DVD this April. Prior to the film's theatrical launch, the magazine had produced an Avatar special issue featuring interviews and behind the scenes exclusives and it was a logical progression to use the magazine for the DVD launch. The look and feel of the film allowed scope for creativity and it was decided that a cover wrap would offer a high-impact platform to showcase this landmark home entertainment release.
The Mail Connected magazine sales and Solutions teams worked in conjunction with Vizeum,
to deliver a successful execution for client Twentieth Century Fox.
For more information on creative solutions within Mail print or online brands, see the Solutions page on this site, or call Dan Levitt on 020 7938 6793.
For more information on Live magazine, click here or call Julian Elvin on 020 7938 7717.